The Naked Drive of Salomé Géraud: do your organic, local, zero waste shopping, in one hour and online
Salomé Géraud, co-founder of Drive Tout Nu. Le Drive Tout Naked / Photo press
From Toulouse to Lille, this entrepreneur is developing her drive-thru stores with one goal: to make organic, local and zero-waste shopping easy and accessible to everyone. Finalist of the Business with Attitude prize, it competes in the Services category.
Doing your shopping online and then recovering your products later in reusable containers that you bring back the next time: this is the promise of Salomé Géraud, co-founder of Drive tout nu. The alliance of the simplicity of use of mass distribution and responsible consumption, which earned this entrepreneur a finalist for the Business with Attitude Madame Figaro prize, in the Services category.
In video, dive into the making of the Business with Attitude prize
Fifteen more drives planned by 2024
And it works: since 2018, Le Drive has opened six points of sale – Toulouse, Bordeaux, Lille and Chambéry –, has a turnover of 1.7 million euros in 2022, employs 37 people and is aiming for 15 more drives. by 2024. It is an impact company: its entire raison d’être is built around the challenges of sustainable development. Labeled Esus (solidarity company of social utility), Le Drive tout nu is working to obtain the B Corp label. And carries, beyond its zero waste policy, a development centered on “eating well”, with local and organic or assimilated organic products. An approach at the heart of current concerns.
(1) Organized with the partnership of the La Poste group, EY, Nespresso, Google, BNP Paribas, Engie, The Ladies Bank by Oddo BHF, Bpifrance, France 2030 and Messika.
