the party of Live latino is about to take place next weekend (March 18 and 19) and to fully enjoy each of the musical proposals and the various activities that distinguish the appointment in the Autodromo Hermanos Rodríguez; Panama has designed a very special outfit for the enthusiasts, fans or collectors of the event that this year will celebrate its 23rd edition.
“It is a special collection to wear and arrive at Vive Latino; which represents the return of Panama to the festivals, and the best way to do it is doing what we know how to do, which is tennis and clothes; So let’s go to Vive,” he explained. Paola ReglinDirector of Marketing and Communication of Panama.
interviewed by MILLENNIUMthe executive explained that the brand’s participation will be through “two tennis models highlighting our emblematic model, which is the 084 champion, and a new construction that we call the Coyote model, which is a much more modern and trendy and two t-shirts that come for men and women in black and white”.
Reglin stressed that the exclusive collection is distinguished because in its creation they took up the art that distinguishes the 23rd. music Party Edition, which this year will feature bands such as Red Hot Chili Peppers, Los Pericos, Los Bunkers, Lila Downs, Vivir Quintana, Leonardo de Lozane, Café Tacvba, Caligaris and Alemán, among many more.
“The cool thing about this collaboration is that we took inspiration from the artist who made the art for the festivalthat did it Ruben Carrasco, and what he wanted to capture in his work is nature, to focus more on elements such as animals, or nature itself; that we reproduced in the tennis shoes and the t-shirts so that the boys wear a very ad-hoc outfit”, he explained regarding the proposals they have designed and that also in the case of the tennis shoes they take up the colors, yellow and black, which distinguish to the festival this year.
As part of the brand’s collaboration with the festival Live latino “We are also going to have a special area in the little market area, where people will be able to buy the products”, commented Paola.
In the same way, he highlighted: “We will have a dynamic of integration with the talents of Vive Latino within the hospitality, where we will be doing personalized tennis interventions for them.”
In the interview, the executive announced that “next month we will be launching a collaboration with DisneyIt is the first time that the brand is going to bet on the adult line, with Minnie and Mickey, as central axes.
The new proposal will come out in April, but since Disney’s 100 years are celebrated this year, Reglín commented that it is very likely that by the end of the year they will present a collection alluding to said celebration.