Business with Attitude: and our five finalists are…

From top to bottom and left to right, Salomé Géraud, Charlotte de Fayet, Floriane Addad, Aude Guo and Marie Blaise are the five finalists for the Business with Attitude award. Madame Figaro

Selected by a jury of experts, five entrepreneurs are now following an accompaniment and support program. The following ? All will pitch on stage on April 20, in Paris, during the final, during which the public’s favorite prize will also be awarded. Discover their portraits and vote online for your favorite from April 4!

After more than one hundred and twenty application files, then the selection of ten semi-finalists, we present to you the five business creators who were chosen by our selection jury for the final of the Business with Attitude Madame Figaro prize (1): Charlotte de Fayet, who took over and revived Molli, a century-old high-end knitwear brand; Floriane Addad, founder of MyTroc, which designs digital tools to reduce overconsumption and waste; Aude Guo, of Innovafeed, which raises flies to feed livestock and pets and to fertilize the soil; Marie Blaise, at the head of Gustave, the construction school for people in retraining; and Salomé Géraud, from Drive tout nu, which aims to make zero waste accessible to all.

Their profiles say a lot about the desire for impact of women entrepreneurs in France, their ability to create or preserve jobs, to promote technology and research in the major causes that are shaking up the world and society. . To invent, convince, and produce differently.

Business with Attitude 2023 Awards: and the five finalists are…

A tailor-made acceleration program

Since their selection, these five entrepreneurs have benefited from a tailor-made support program: acceleration program with Google for Startups, at Station F; training in positive impact strategies with Élisabeth Laville, founder of the firm Utopies, and B Corp; fundraising pitch training and public speaking coaching…

The winner, designated during a ceremony organized in April, will benefit from a year of media coverage within Madame Figaroof Figaro Economy and Figaro Entrepreneurs. In addition to the Business with Attitude Prize, the Public’s Choice Prize will be awarded – Internet users are invited to vote for their favorite from April 4 – and the Potentielles Prize (with the Diversidays association), to support a less visible. The Business with Attitude Prize (1) is a start-up in itself, an ecosystem that is developing thanks to these talented women, and especially for them. Good discovery.

(1) Organized with the partnership of the La Poste group, EY, Nespresso, Google, BNP Paribas, Engie, The Ladies Bank by Oddo BHF, Bpifrance and France 2030.

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